Frequently Asked Questions
Get clear answers to your questions about digital marketing for ABA therapy providers.
Getting Started
Do you only work with ABA therapy clinics?
Yes, we work exclusively with ABA therapy providers across the USA. We don't take on other industries, which means we're not learning your world on your budget. Every strategy we build is designed specifically for behavioral health clinics, not adapted from an unrelated business. This focus is what lets us move faster and avoid the trial-and-error a general agency would need.
Do you work with clinics outside California?
Yes, we work with ABA providers nationwide, not just in California. Every strategy is customized to your city's search competition, local referral sources, and how families in your area typically search for care. Wherever your clinic operates, the approach is built around your specific market rather than copied from another region.
How do I get started working with you?
It starts with a short call where we ask about your current marketing, your intake goals, and where you feel you're losing families. From there, we recommend a plan based on your actual situation, not a generic package. You'll have a clear idea of what to expect and what it costs before committing to anything.
Services
What services do you offer?
We offer SEO, PPC advertising, social media marketing,
website design,
and email marketing. We also handle newer channels like AI-powered search and voice search, since more families are starting their research there. Most clinics combine a few of these so organic growth, paid leads, and website conversion all work together instead of operating separately.
Do you offer just one service, like social media, without a full package?
Yes, you can hire us for a single service if that's all you need right now. Many clinics start with one channel, often SEO or
social media,
and add others later as budget and results allow. There's no requirement to buy a full package upfront.
Can you help if my website isn't converting visitors into inquiries?
Yes, this is one of the most common issues we fix. We audit for things like confusing intake forms, unclear service pages, slow load times, and missing calls to action. Traffic alone doesn't help if visitors don't know what to do next, so we focus on turning that traffic into actual scheduled consultations.
Do you write content specific to our programs, like EIBI or school-age therapy?
Yes, we start with a discovery process to understand exactly what you offer, whether that's early intensive behavioral intervention, naturalistic developmental behavioral intervention, or school-age support. Content and campaigns are built around your real services, not generic ABA messaging that could apply to any clinic. This keeps your marketing accurate and specific to what families in your area actually need.
Can you manage our Google Business Profile and reviews?
Yes, this is part of our
local SEO
service. We optimize your profile with accurate hours, services, and locations, and set up simple systems that encourage satisfied families to leave reviews. A strong, active profile often has a bigger impact on local visibility than people expect.
Do you create video or visual content, or just written content?
We can support both, depending on your needs and goals. Written content typically covers blog posts, service pages, and FAQs, while visual content includes social media graphics and short-form video concepts. We'll recommend a mix based on where your audience spends the most time and what tends to convert best in your market.
Pricing
How much does it cost to work with you?
Pricing depends on which services you need, your clinic's size, and how competitive your local market is. Most clients start with one core service and expand as results build and budget allows. We'll walk through specific numbers based on your situation during an initial call rather than quoting a flat rate for everyone.
Is there a setup fee?
This varies depending on the service and package you choose. Some services, like a full website build, may include an upfront setup cost, while others, like social media management, typically don't. We'll confirm all costs clearly before you sign anything, so there are no surprises later.
Do you require a long-term contract?
It depends on the service.
Search Engine Optimization
usually requires a longer commitment since organic growth builds gradually over several months and needs consistency to work. PPC and social media are typically more flexible and can be adjusted based on performance and budget month to month.
Can I cancel if it's not working for me?
Yes, cancellation terms depend on your specific service and contract length. We'll walk you through those terms clearly before you commit, so you know exactly what flexibility you have. Our goal is to earn results that make you want to stay, not lock you into something that isn't working.
Timelines & Results
How long until I see results?
PPC and social media can show movement within a few weeks of launching. SEO takes longer, usually showing noticeable ranking and traffic improvements within 3 to 6 months. Results depend on your website's starting condition, local competition, and how consistently the strategy is executed.
How do you measure success?
We track qualified inquiries and scheduled intakes as the main measure of success, not just likes or impressions. Vanity metrics can look good on a report but don't tell you whether your caseload is actually growing. Every report is built around numbers that connect directly to your business outcomes.
Will I get regular reports?
Yes, reports are typically provided on a monthly basis and explained in plain, non-technical language. You'll see what's working, what isn't, and what adjustments we're making, without needing a marketing background to understand it. We're happy to walk through reports live on a call if that's more useful for you.
What if I don't see results after a few months?
We review the strategy together and identify what needs to change. Marketing isn't guesswork, if something isn't performing, there's usually a specific reason, whether it's the offer, the targeting, or the website itself. We adjust based on real data rather than just waiting longer and hoping for improvement.
Compliance & Trust
Do you follow HIPAA and BACB advertising guidelines?
Yes, since we work exclusively in the ABA space, compliance is built into how we write and run every campaign. We're careful about how patient information, testimonials, and therapy outcomes are discussed across all marketing materials. This protects both your clinic's credibility and the families you serve.
Will you handle sensitive topics like autism carefully?
Yes, all content is reviewed for tone and accuracy before it goes live. We aim for language that's warm, honest, and respectful, rather than clinical or overly promotional, since families researching ABA therapy are often going through a stressful and emotional process. Getting this right is a big part of building trust with the parents you want to reach.
Can you help with insurance-related messaging on our website?
Yes, many parents search specifically for clinics that accept their insurance, so this is an important piece of website content. We help clarify what insurance you accept in a way that's easy to find, which can reduce the number of people who leave your site simply because they're unsure if they can afford care.
Have a Question?
If you didn't find what you were looking for, feel free to reach out. Our team is happy to help.
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